Lauren Walters

Managed a global business unit's social media presence posting 2-3 times a week on the following accounts:

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• LinkedIn

• Twitter

• Facebook

• Instagram

• YouTube

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I collaborated with a corporate communications team to assist in identifying a strategy for each channel. After my efforts, monthly impressions on LinkedIn were quadrupled. My posts were drafted, scheduled, and published in Sprinklr fitting into a larger corporate social media calendar. I kept my eye out for opportunities to engage with customers and end-user brands with a large following.

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Responsible for marketing a soft and hard product launch of a building energy efficiency rating system, I created a strategy for each audience targeting them with industry-specific content. After 6 months of operation, my marketing efforts attained: 

• 490 total users

• 207 total accounts

• 185 projects

Experience and Promotional Marketing

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To promote annual conferences, I created custom branded experiences such as Snapchat filters, pin-back buttons, .gifs, and other creative promotions. In addition, I assist with branding venues and engaging attendees during the conference with entertainment, branded photo booths, and promotional give-a-ways.

2018 Annual Webcast

• Hit the top 10 for 2018 webcasts hosted by Media Platform

• Registrants: 6,958

• 25+ Global chapters hosted a live group viewing of the Webcast

• Attracted nearly 5,000 site visitors on the day of the Webcast

With most webcasts or webinars, only 1/3 of the registrants actually come to view the live broadcast. My marketing efforts accumulated near half of the total registrants watching live. Incorporating new social media and digital marketing strategies entertained a more diverse audience across the globe.

For an evergreen inbound marketing effort, I separated this footage into 4 smaller segments to create as a playlist on the corporate Youtube Channel.

Government Affairs

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While working directly with the Government Affairs staff in D.C., I assisted with their grassroots advocacy training efforts by creating instructional and educational materials.

Training Materials:

• Educational PPTs

• Topical Fact Sheets

• Tips for Writing and Phoning Government Officials

In addition to these training materials, I also created promotional kits with marketing materials about the organization to reference and leave behind during their visit with government officials.

Promotional Kits:

• Branded Pens

• Branded “thank you” cards for a follow-up correspondence

• Business Cards

• Advocacy Flyers

• Brochure about the organization

Managed a store of branded merchandise including inventory management and foreseeing trends. As a one-woman show, I also managed the website, vendors, branding, budgets, orders, processing, and shipping of the merchandise. The challenge I faced when managing the merchandise store, our purchasing interface was not fully integrated into our website and was confused on how to complete a purchase. Once a month, I personally went through the checkout process and coordinated with IT to resolve any bugs. Every year, we would ship our merchandise and set up a physical store at a semi-annual conference to allow for on-site purchases. From time to time, I would run sales and plan give-a-ways to clear outdated inventory.